2026 Pricing Guide

Plans built for
every ambition

Upsell opportunities and add-ons for every Luxury Presence plan — updated for 2026.

The four plans

Upsell paths & features

Launch 2026

Launch

Establish your digital foundation

Website

  • Branded luxury website (hosting + accessibility)
  • Personal design consultation
  • Lead capture forms linked to CRM
  • MLS Integration (1 feed)
  • Home valuation tool
  • Data-rich neighborhood pages
  • Landing pages
  • 5 one-click property websites
  • Opening/stock video (1 clip)

CRM

  • 1,000 nurtured contacts
  • AI-powered lead scoring & contact research
  • Life event intelligence
  • Daily action plan + message drafts
  • Homeowner dashboard & home value alerts
  • Saved searches & listing notifications
  • CRM integrations

Collaboration

  • CMA presentations
  • Manage searches & clients from phone
  • Private listing tools

Mobile App

  • Non-branded iOS & Android app (Branded Mobile App available as an add-on)

Marketing

  • Analytics & reporting
  • Weekly email digest

Team

  • 1 user

Support

  • 24/7 chat & email support
  • Training & onboarding
  • Uptime monitoring & security updates

Available add-ons

  • Social Media Management — $400/mo
  • Branded mobile app — $5,000 setup + $350/mo
  • AI lead nurture — $300/mo
  • Contacts add-on — $250/mo per 500 contacts
  • IDX Tool — $100/mo per additional feed
  • Design refresh — $1,500 (one-time)

Upgrade path → Brand

Upgrade to Brand

What Brand unlocks

  • SEO & AI Search optimizations
  • Google Business Profile
  • Hyperlocal + listing ads (up to $1K)
  • Phone support
  • Up to 3 users
  • 3,000 nurtured contacts
Most popular

Brand 2026

Brand

Become a visible market authority

Website

  • Branded luxury website (hosting + accessibility)
  • Personal design consultation
  • Lead capture forms linked to CRM
  • MLS Integration (1 feed)
  • Home valuation tool
  • Data-rich neighborhood pages
  • Landing pages
  • 10 one-click property websites
  • Opening/stock video (1 clip)

CRM

  • 3,000 nurtured contacts
  • AI-powered lead scoring & contact research
  • Life event intelligence
  • Daily action plan + message drafts
  • Homeowner dashboard & home value alerts
  • Saved searches & listing notifications
  • CRM integrations

Collaboration

  • CMA presentations
  • Manage searches & clients from phone
  • Message threads to share listings
  • Private listing tools

Mobile App

  • Non-branded iOS & Android app (Branded Mobile App available as an add-on)

Marketing

  • Analytics & reporting
  • Weekly email digest
  • Hyperlocal blog posts (AI, 2/month)
  • SEO & AI Search optimizations
  • Google Business Profile setup & posts
  • Hyperlocal advertising (new leads)
  • Listing ads
  • Ad management up to $1,000 budget
  • SEO Migration (up to 100 pages)

Team

  • Up to 3 users

Support

  • 24/7 chat & email support
  • Phone support
  • Training & onboarding
  • Uptime monitoring & security updates

Available add-ons

  • Social Media Management — $400/mo
  • AI lead nurture — $300/mo
  • Branded mobile app — $5,000 setup + $350/mo
  • Contacts add-on — $250/mo per 500 contacts
  • IDX Tool — $100/mo per additional feed
  • Design refresh — $1,500 (one-time)

Upgrade path → Scale

Upgrade to Scale

What Scale unlocks

  • Retargeting ads (Google & Meta)
  • Ad budget management up to $5K
  • Social Media Management included
  • AI SMS nurture (200/mo)
  • 1:1 success & support
  • Up to 10 users + agent sub-domains
  • 10,000 nurtured contacts

Scale 2026

Scale

Expand your reach & grow your team

Website

  • Branded luxury website (hosting + accessibility)
  • Personal design consultation
  • Lead capture forms linked to CRM
  • MLS Integration (1 feed)
  • Home valuation tool
  • Data-rich neighborhood pages
  • Landing pages
  • 20 one-click property websites
  • Opening/stock video (1 clip)

CRM

  • 10,000 nurtured contacts
  • AI-powered lead scoring & contact research
  • Life event intelligence
  • Daily action plan + message drafts
  • Homeowner dashboard & home value alerts
  • Saved searches & listing notifications
  • AI lead nurturing via SMS (200/mo)
  • CRM integrations

Collaboration

  • CMA presentations
  • Manage searches & clients from phone
  • Message threads to share listings
  • Private listing tools

Mobile App

  • Non-branded iOS & Android app (Branded Mobile App available as an add-on)

Marketing

  • Analytics & reporting
  • Weekly email digest
  • Hyperlocal blog posts (AI, 4/month)
  • SEO & AI Search optimizations
  • Google Business Profile setup & posts
  • Hyperlocal + listing ads
  • Retargeting ads (Google & Meta)
  • Ad management up to $5,000 budget
  • Social Media Management (Instagram & Facebook)
  • SEO Migration (up to 100 pages)

Team

  • Up to 10 users
  • Agent sub-domains
  • Team-level analytics

Support

  • 24/7 chat & email support
  • Phone support
  • 1:1 success & support
  • Training & onboarding
  • Uptime monitoring & security updates

Available add-ons

  • Branded mobile app — additional seats $50–$80/mo
  • AI conversations (additional 100)
  • Contacts add-on — $250/mo per 500 contacts
  • IDX Tool — $100/mo per additional feed
  • Design refresh — $1,500 (one-time)
  • Collective by Luxury Presence

Upgrade path → All In

Upgrade to All In

What All In unlocks

  • Premium SEO & AI Search program
  • Ad budget management up to $10K
  • Branded mobile app included
  • AI SMS nurture 500/mo
  • Up to 20 users
  • 50,000 nurtured contacts

All In 2026

All In

Lead in your market — everything included

Website

  • Branded luxury website (hosting + accessibility)
  • Personal design consultation
  • Lead capture forms linked to CRM
  • MLS Integration (1 feed)
  • Home valuation tool
  • Data-rich neighborhood pages
  • Landing pages
  • 20 one-click property websites
  • Opening/stock video (1 clip)

CRM

  • 50,000 nurtured contacts
  • AI-powered lead scoring & contact research
  • Life event intelligence
  • Daily action plan + message drafts
  • Homeowner dashboard & home value alerts
  • Saved searches & listing notifications
  • AI lead nurturing via SMS (500/mo)
  • CRM integrations

Collaboration

  • CMA presentations
  • Manage searches & clients from phone
  • Message threads to share listings
  • Private listing tools

Mobile App

  • Non-branded iOS & Android app
  • Branded Mobile App (included)

Marketing

  • Analytics & reporting
  • Weekly email digest
  • Hyperlocal blog posts (AI, 4/month)
  • SEO & AI Search optimizations
  • Google Business Profile setup & posts
  • Hyperlocal + listing ads
  • Retargeting ads (Google & Meta)
  • Ad management up to $10,000 budget
  • Social Media Management (Instagram & Facebook)
  • Premium SEO & AI Search program
  • SEO Migration (up to 100 pages)

Premium SEO includes

  • 1 agent bio
  • 6 neighborhood articles
  • Monthly competitor analysis
  • Advanced SEO & AI Search optimizations
  • 25 local citation building & cleanup
  • Monthly reputation monitoring

Team

  • Up to 20 users
  • Agent sub-domains
  • Team-level analytics

Support

  • 24/7 chat & email support
  • Phone support
  • 1:1 success & support
  • Training & onboarding
  • Uptime monitoring & security updates

Maximize with add-ons

  • Branded mobile app — additional seats $50–$80/mo
  • AI conversations (additional 100)
  • Contacts add-on — $250/mo per 500 contacts
  • IDX Tool — $100/mo per additional feed
  • Design refresh — $1,500 (one-time)
  • Collective by Luxury Presence
  • Additional Performance SEO locations
  • Custom website / custom element

Top tier

You're fully loaded ✓

Available on any plan

Universal add-ons

Add-ons

Available across all 2026 plans

Social Media Management

$400 / month

Instagram & Facebook posts in your brand voice, 2–3 times per week. Included in Scale and All In.

Branded mobile app

$5,000 setup + $350/mo

A co-branded iOS app for your clients. Includes one user seat. Additional seats $50–$80/user/mo. Included in All In.

AI lead nurture

$300 / month

200 SMS conversations. Included in Scale and All In. Available as an add-on on Brand.

Contacts add-on

$250/mo per 500-contact pack

Expand beyond your plan's contact limits as your database grows.

IDX Tool

$100/mo per additional feed

Additional MLS and property search functionality for your website.

Design refresh

$1,500 (one-time)

A complete visual overhaul with one contracted revision round.

Support upsell guide

While I Have You...

Resolve first. Check the account. Add one paragraph. Pass if interested.

01 Resolve the issue
02 Check for a trigger
03 Add closing paragraph
04 Pass to sales
Add-on

Agent Subdomains

$30 / user / mo

Account triggers

  • Agents listed, no subdomains
  • Team is growing

One thing I also noticed — your team has multiple agents but they don't have individual subdomains set up yet. It gives each agent their own branded page. Want me to connect you with someone to explore it?

Upgrade

Launch → Brand

$295 → $595 / mo

Account triggers

  • Plan = Launch
  • Active 6+ months
  • No SEO or blog active

One other thing while I have you — I noticed your account is on our Launch plan. Our Brand plan includes SEO, blog posts, and monthly social content. Happy to connect you with someone if you'd like to learn more.

One-time

Design Refresh

$1,500 one-time

Account triggers

  • Site live 2+ years
  • Original template unchanged
  • No design work in history

Also — I noticed your site has been live since [year]. We offer a Design Refresh that updates the look and feel without starting from scratch. Let me know if you'd like me to get someone in touch.

Add-on

AI Lead Nurture

$300 / mo

Account triggers

  • Is receiving leads
  • Mentioned starting ad campaigns
  • No AI nurture on account

One thing I also noticed — you have lead capture set up but aren't using AI Lead Nurture yet. It automatically follows up so none go cold while you're busy. Want me to connect you with someone?

Add-on

Branded Mobile App

$350/mo + $5k setup

Account triggers

  • No mobile app on account
  • Team of 3+ agents
  • Luxury or high-volume market
  • Long-tenured client

Also wanted to flag — we offer a Branded Mobile App that puts your brand directly on your clients' phones. We handle all the App Store setup. Happy to connect you with someone if you want to hear more.

Add-on

Social Media Management

$400 / mo

Account triggers

  • Social media is a pain point
  • Not on Scale or All In
  • Mentions posting inconsistency

Also wanted to mention — if keeping up with social content is a challenge, we have Social Media Management that creates on-brand posts every week. Happy to connect you with someone to learn more.

Additional options

Less common — good to know
Product Triggers Closing line
Marketing Contacts
$250/mo · 500 contacts		Approaching contact limit
Sending campaigns regularly		It looks like you're getting close to your contact limit. You can add more in blocks of 500, which keeps your campaigns running without interruption. Want me to connect you with someone?
Additional IDX Feed
$100/mo · per feed		Multiple MLS boards
Listings missing from areas		If you're working across multiple MLS boards, there may be listings not showing up on your site yet. We can add an additional IDX feed so everything comes through. Want me to get someone to look into that?
Template Change
$250 one-time		Unhappy with current layout
Wants new look, not full redesign		If the layout isn't quite right but you're not looking for a full redesign, we can do a template swap for a one-time fee. It's a good middle ground. Let me know if you'd like me to connect you with someone.
Remove LP Footer Link
$1,500 one-time		Asks about footer attribution
White-label accounts		We do offer the option to remove the Luxury Presence attribution from your footer for a one-time fee. Happy to connect you with someone if that's something you'd like to explore.
SEO Migration
$1,500 one-time		Moving from another platform
Worried about search rankings		We offer an SEO migration service that helps protect your search rankings as you move over. It's easier to preserve that equity upfront than rebuild it later. Want me to get someone to walk you through it?
Custom Element
$500 / $1,000 / $1,500		Wants feature not in template
Asks "can we add X?"		That may be possible as a Custom Element — we can build specific features into your site that aren't in the standard template. Pricing varies by complexity. Want me to connect you with the right person?
Domain Forwarding
$10/mo		Has multiple domains
Old domain needs redirecting		If you have another domain you'd like to point to your LP site, we can set up domain forwarding so visitors always end up in the right place. Let me know if that's useful and I can get someone to help.
Full Document Guide here

Legacy plans

Migration cheat sheet

Client Migration Decision Guide — flowchart showing when to migrate legacy plans to 2026 plans
Loom Video Guide View the Migration Document Guide Here